Validating Gravity-Based Market Share Models Using Large-Scale Transactional Data
Customer patronage behavior has been widely studied in market share modeling contexts, which is an essential step toward estimating retail sales and finding new store locations in a competitive setting. Existing studies have conducted surveys to estimate merchants' market share and factors of a...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Mary Ann Liebert Inc
2022
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| Online Access: | https://hdl.handle.net/1721.1/146605 |