How Enhanced Data Availability Affects Multi-Channel Marketing Attribution
Individuals can engage with businesses via various marketing channels throughout the sales journey. At Boston Scientific, members of the sales and marketing teams use many applications to develop strategies for and analyze the results of these channels. However, data is not always entered in these a...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/146653 |