Internet Hospitals in China - Exploration of Business Models and Marketing Strategies
The development of China’s Internet hospitals is not ideal in terms of quality despite rapid growth in quantity. The tech-based Internet hospitals operate with the Internet mindset, resulting in high operating costs and difficulties in profitability. Traditional hospital-based Internet hospitals suf...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Published: |
Massachusetts Institute of Technology
2022
|
| Online Access: | https://hdl.handle.net/1721.1/146656 |