Internet Hospitals in China - Exploration of Business Models and Marketing Strategies
The development of China’s Internet hospitals is not ideal in terms of quality despite rapid growth in quantity. The tech-based Internet hospitals operate with the Internet mindset, resulting in high operating costs and difficulties in profitability. Traditional hospital-based Internet hospitals suf...
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| 格式: | Thesis |
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Massachusetts Institute of Technology
2022
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| 在线阅读: | https://hdl.handle.net/1721.1/146656 |