Internet Hospitals in China - Exploration of Business Models and Marketing Strategies

The development of China’s Internet hospitals is not ideal in terms of quality despite rapid growth in quantity. The tech-based Internet hospitals operate with the Internet mindset, resulting in high operating costs and difficulties in profitability. Traditional hospital-based Internet hospitals suf...

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书目详细资料
主要作者: Yang, Xi
其他作者: Zhang, Juanjuan
格式: Thesis
出版: Massachusetts Institute of Technology 2022
在线阅读:https://hdl.handle.net/1721.1/146656