Sequential Optimization for Prospective Customer Segmentation and Content Targeting
ResMed is a global leader in medical devices for the treatment of obstructive sleep apnea (OSA). Due to the high prevalence and underdiagnosis of OSA, a key pillar of ResMed's business strategy is to increase awareness of the disease and encourage treatment. This work seeks to optimize an emerg...
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/146666 https://orcid.org/ 0000-0003-4763-5372 |