Lead user screening and testing of lead user generated product concepts

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985.

Detalhes bibliográficos
Autor principal:	Nell, Michael Paul
Outros Autores:	Glen L. Urban.
Formato:	Tese
Idioma:	eng
Publicado em:	Massachusetts Institute of Technology 2005
Assuntos:	Sloan School of Management.
Acesso em linha:	http://hdl.handle.net/1721.1/15122

Internet

http://hdl.handle.net/1721.1/15122