Emerging Markets Penetration Strategy in the Deglobalization Era - A Case Study of the NEV Industry in Southeast Asia

In recent years, due to the slowdown in global economic development and shifts in the balance of national strength, the trend of deglobalization has arisen. This trend has introduced various risks to multinational enterprises, including political instability, trade protectionism, and supply chain di...

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Bibliographic Details
Main Author: Huang, Ningxin
Other Authors: Johnson, Simon
Format: Thesis
Published: Massachusetts Institute of Technology 2023
Online Access:https://hdl.handle.net/1721.1/151560