Emerging Markets Penetration Strategy in the Deglobalization Era - A Case Study of the NEV Industry in Southeast Asia
In recent years, due to the slowdown in global economic development and shifts in the balance of national strength, the trend of deglobalization has arisen. This trend has introduced various risks to multinational enterprises, including political instability, trade protectionism, and supply chain di...
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| Other Authors: | |
| Format: | Thesis |
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Massachusetts Institute of Technology
2023
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| Online Access: | https://hdl.handle.net/1721.1/151560 |
| _version_ | 1826210741660680192 |
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| author | Huang, Ningxin |
| author2 | Johnson, Simon |
| author_facet | Johnson, Simon Huang, Ningxin |
| author_sort | Huang, Ningxin |
| collection | MIT |
| description | In recent years, due to the slowdown in global economic development and shifts in the balance of national strength, the trend of deglobalization has arisen. This trend has introduced various risks to multinational enterprises, including political instability, trade protectionism, and supply chain disruptions. Despite these challenges, there is an enduring need for businesses to explore new markets, particularly during the period when emerging markets are experiencing rapid growth. Among these emerging markets, Southeast Asia represents a market of significant potential, especially within the burgeoning new energy vehicles (NEV) industry. This paper uses the NEV industry in Southeast Asia as a case study to explore the challenges that companies may face when penetrating emerging markets. These challenges range from unstable political environments, export-oriented economies, underdeveloped infrastructure, scarcity of skilled talent, to cultural and religious diversity. In addition, the paper also discusses the opportunities that come with these challenges in the
current era.
This study draws on an analysis of market data, reviews of Southeast Asian policies, and interviews with industry practitioners. Utilizing real world examples, the paper aims to synthesize a strategic framework to guide companies in navigating emerging markets. |
| first_indexed | 2024-09-23T14:54:58Z |
| format | Thesis |
| id | mit-1721.1/151560 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T14:54:58Z |
| publishDate | 2023 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/1515602023-08-01T03:18:36Z Emerging Markets Penetration Strategy in the Deglobalization Era - A Case Study of the NEV Industry in Southeast Asia Huang, Ningxin Johnson, Simon Sloan School of Management In recent years, due to the slowdown in global economic development and shifts in the balance of national strength, the trend of deglobalization has arisen. This trend has introduced various risks to multinational enterprises, including political instability, trade protectionism, and supply chain disruptions. Despite these challenges, there is an enduring need for businesses to explore new markets, particularly during the period when emerging markets are experiencing rapid growth. Among these emerging markets, Southeast Asia represents a market of significant potential, especially within the burgeoning new energy vehicles (NEV) industry. This paper uses the NEV industry in Southeast Asia as a case study to explore the challenges that companies may face when penetrating emerging markets. These challenges range from unstable political environments, export-oriented economies, underdeveloped infrastructure, scarcity of skilled talent, to cultural and religious diversity. In addition, the paper also discusses the opportunities that come with these challenges in the current era. This study draws on an analysis of market data, reviews of Southeast Asian policies, and interviews with industry practitioners. Utilizing real world examples, the paper aims to synthesize a strategic framework to guide companies in navigating emerging markets. S.M. 2023-07-31T19:48:38Z 2023-07-31T19:48:38Z 2023-06 2023-07-14T19:58:27.101Z Thesis https://hdl.handle.net/1721.1/151560 In Copyright - Educational Use Permitted Copyright retained by author(s) https://rightsstatements.org/page/InC-EDU/1.0/ application/pdf Massachusetts Institute of Technology |
| spellingShingle | Huang, Ningxin Emerging Markets Penetration Strategy in the Deglobalization Era - A Case Study of the NEV Industry in Southeast Asia |
| title | Emerging Markets Penetration Strategy in the
Deglobalization Era - A Case Study of the NEV Industry
in Southeast Asia |
| title_full | Emerging Markets Penetration Strategy in the
Deglobalization Era - A Case Study of the NEV Industry
in Southeast Asia |
| title_fullStr | Emerging Markets Penetration Strategy in the
Deglobalization Era - A Case Study of the NEV Industry
in Southeast Asia |
| title_full_unstemmed | Emerging Markets Penetration Strategy in the
Deglobalization Era - A Case Study of the NEV Industry
in Southeast Asia |
| title_short | Emerging Markets Penetration Strategy in the
Deglobalization Era - A Case Study of the NEV Industry
in Southeast Asia |
| title_sort | emerging markets penetration strategy in the deglobalization era a case study of the nev industry in southeast asia |
| url | https://hdl.handle.net/1721.1/151560 |
| work_keys_str_mv | AT huangningxin emergingmarketspenetrationstrategyinthedeglobalizationeraacasestudyofthenevindustryinsoutheastasia |