The Storytelling Entrepreneur Has No Clothes: Risks and Rewards of Narrative Pitching
Scholars have shown that individuals and organizations can tell resonant stories, or narratives, to persuade audiences to evaluate them more highly. Yet other research has cast doubt on the persuasive power of storytelling, particularly for professional audiences like investors. To explore the condi...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2023
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| Online Access: | https://hdl.handle.net/1721.1/152659 |