Is the Medium Still the Message? Assessing the Role of Video in Political Persuasion

Video is a central—and growing—part of the American political landscape. Whether via televised news programs, campaign advertising, or social media posts on YouTube and TikTok, members of the public now have access to a colossal amount of audiovisual content about politics, distributed across myriad...

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Bibliographic Details
Main Author: Wittenberg, Chloe
Other Authors: Berinsky, Adam J.
Format: Thesis
Published: Massachusetts Institute of Technology 2023
Online Access:https://hdl.handle.net/1721.1/152883