A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1984.

Bibliographic Details
Main Author:	Roberts, John H. (John Heath)
Other Authors:	Glen L. Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/15353

Internet

http://hdl.handle.net/1721.1/15353