A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles

A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1984.

Detalles Bibliográficos
Autor principal: Roberts, John H. (John Heath)
Otros Autores: Glen L. Urban.
Formato: Tesis
Lenguaje:eng
Publicado: Massachusetts Institute of Technology 2005
Materias:
Sloan School of Management.
Acceso en línea:http://hdl.handle.net/1721.1/15353
Descripción
Sumario:Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1984.

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