The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials

The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials

COVID-19 vaccines are widely available in wealthy countries, yet many remain unvaccinated. We report on two studies (United States and France) with millions of Facebook users that tested two strategies central to vaccination outreach: health professionals addressing common concerns and motivating “a...

Full description

Bibliographic Details
Main Authors: Ho, Lisa, Breza, Emily, Banerjee, Abhijit, Chandrasekhar, Arun G., Stanford, Fatima C., Fior, Renato, Goldsmith-Pinkham, Paul, Holland, Kelly, Hoppe, Emily, Jean, Louis-Maël, Ogbu-Nwobodo, Lucy, Olken, Benjamin A., Torres, Carlos, Vautrey, Pierre-Luc, Warner, Erica, Duflo, Esther, Alsan, Marcella
Other Authors: Massachusetts Institute of Technology. Department of Economics
Format: Article
Language:en_US
Published: American Economic Association 2024
Subjects:
General Medicine
Online Access:https://hdl.handle.net/1721.1/153911

Internet

https://hdl.handle.net/1721.1/153911

Similar Items