Analysis of Dark Patterns in UI/UX Elements of Digital Platforms

5.35 billion people (the equivalent of 66.2 percent of the world’s population) are using the internet as of January 2024. As the number of users on the internet is growing and the attention span of an internet user has reduced to 8 seconds, one of the challenges that digital businesses face is acqui...

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Bibliographic Details
Main Author: Jain, Anukriti
Other Authors: Hu, Antonio (Tony)
Format: Thesis
Published: Massachusetts Institute of Technology 2024
Online Access:https://hdl.handle.net/1721.1/155501