E-Business at Delta Air Lines: Extracting Value from a Multi-Faceted Approach
Delta Air Lines entered e-business with much aplomb when it agreed to provide Priceline.com with its excess inventory (seats on planes) in exchange for a 10% equity position. When Priceline stock soared, Delta sold part of its holding for $750 million. Delta management recognized that e-business...
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| Language: | en_US |
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2002
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| Online Access: | http://hdl.handle.net/1721.1/1570 |