Defensive marketing strategy in the prescription analgesic market

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.

Bibliographic Details
Main Author:	Beshel, Joseph J
Other Authors:	Alvin J. Silk.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management. Marketing Case studies Pharmaceutical industry Analgesics
Online Access:	http://hdl.handle.net/1721.1/15763

Internet

http://hdl.handle.net/1721.1/15763