Defensive marketing strategy in the prescription analgesic market
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.
| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/15763 |
| _version_ | 1826204059280867328 |
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| author | Beshel, Joseph J |
| author2 | Alvin J. Silk. |
| author_facet | Alvin J. Silk. Beshel, Joseph J |
| author_sort | Beshel, Joseph J |
| collection | MIT |
| description | Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. |
| first_indexed | 2024-09-23T12:48:17Z |
| format | Thesis |
| id | mit-1721.1/15763 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T12:48:17Z |
| publishDate | 2005 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/157632019-04-12T12:44:27Z Defensive marketing strategy in the prescription analgesic market Beshel, Joseph J Alvin J. Silk. Sloan School of Management. Sloan School of Management. Sloan School of Management. Marketing Case studies Pharmaceutical industry Analgesics Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. Bibliography: leaves 155-156. by Joseph J. Beshel. M.S. 2005-08-04T19:15:30Z 2005-08-04T19:15:30Z 1982 1982 Thesis http://hdl.handle.net/1721.1/15763 09512768 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 156 leaves 7963013 bytes 7962772 bytes application/pdf application/pdf application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Marketing Case studies Pharmaceutical industry Analgesics Beshel, Joseph J Defensive marketing strategy in the prescription analgesic market |
| title | Defensive marketing strategy in the prescription analgesic market |
| title_full | Defensive marketing strategy in the prescription analgesic market |
| title_fullStr | Defensive marketing strategy in the prescription analgesic market |
| title_full_unstemmed | Defensive marketing strategy in the prescription analgesic market |
| title_short | Defensive marketing strategy in the prescription analgesic market |
| title_sort | defensive marketing strategy in the prescription analgesic market |
| topic | Sloan School of Management. Marketing Case studies Pharmaceutical industry Analgesics |
| url | http://hdl.handle.net/1721.1/15763 |
| work_keys_str_mv | AT besheljosephj defensivemarketingstrategyintheprescriptionanalgesicmarket |