Determining manufacturers' couponing strategies

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1981.

Bibliographic Details
Main Author: Hee, Judith Ann.
Other Authors: John D.C. Little.
Format: Thesis
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/15909