Determining manufacturers' couponing strategies

Determining manufacturers' couponing strategies

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1981.

Bibliographic Details
Main Author:	Hee, Judith Ann.
Other Authors:	John D.C. Little.
Format:	Thesis
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management. Coupons (Retail trade)
Online Access:	http://hdl.handle.net/1721.1/15909

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