Channel Coordination Mechanisms for Customer Satisfaction

Channel Coordination Mechanisms for Customer Satisfaction

We consider two broad categories of incentives by which a manufacturer can motivate its retailers to provide high customer satisfaction: 1) manufacturer assistance that reduces the retailer's cost of providing customer satisfaction (CS assistance); and 2) customer satisfaction index (CSI) bonus...

Full description

Bibliographic Details
Main Authors: Chu, Wujin, Desai, Preyas S.
Language:en_US
Published: 2002
Subjects:
customer satisfaction index
short-term orientation
channel distribution
CSI
long-term orientation
Game Theory
Online Access:http://hdl.handle.net/1721.1/1617

Internet

http://hdl.handle.net/1721.1/1617

Similar Items