The application of market intelligence towards US launch of a European medical device

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.

Bibliographic Details
Main Author: Smedsvig, Jone, 1971-
Other Authors: Noubar Afeyan.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/17881