The application of market intelligence towards US launch of a European medical device

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.

Bibliografiske detaljer
Hovedforfatter: Smedsvig, Jone, 1971-
Andre forfattere: Noubar Afeyan.
Format: Thesis
Sprog:eng
Udgivet: Massachusetts Institute of Technology 2005
Fag:
Online adgang:http://hdl.handle.net/1721.1/17881
Beskrivelse
Summary:Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.