The application of market intelligence towards US launch of a European medical device

The application of market intelligence towards US launch of a European medical device

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.

Bibliographic Details
Main Author:	Smedsvig, Jone, 1971-
Other Authors:	Noubar Afeyan.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Management of Technology Program.
Online Access:	http://hdl.handle.net/1721.1/17881

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