Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Choice-based conjoint analysis (CBC) is used widely in marketing for product design, segmentation, and marketing strategy. We propose and test a new "polyhedral" question-design method that adapts each respondent's choice...
| Main Authors: | , , |
|---|---|
| Format: | Working Paper |
| Language: | en_US |
| Published: |
2003
|
| Online Access: | http://hdl.handle.net/1721.1/1832 |