Pre-test market evaluation of new packaged goods : a model and measurement methodology

Bibliography: leaves 67-72.

Bibliographic Details
Other Authors:	Silk, Alvin J.
Language:	eng
Published:	MIT Alfred P. Sloan School of Management 2003
Subjects:	HD28 .M414 no.834- 76
Online Access:	http://hdl.handle.net/1721.1/1904

Internet

http://hdl.handle.net/1721.1/1904