Pre-test market evaluation of new packaged goods : a model and measurement methodology
Bibliography: leaves 67-72.
| Other Authors: | |
|---|---|
| Language: | eng |
| Published: |
MIT Alfred P. Sloan School of Management
2003
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/1904 |
| _version_ | 1826207053049233408 |
|---|---|
| author2 | Silk, Alvin J. |
| author_facet | Silk, Alvin J. |
| collection | MIT |
| description | Bibliography: leaves 67-72. |
| first_indexed | 2024-09-23T13:43:26Z |
| id | mit-1721.1/1904 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T13:43:26Z |
| publishDate | 2003 |
| publisher | MIT Alfred P. Sloan School of Management |
| record_format | dspace |
| spelling | mit-1721.1/19042019-04-12T08:20:09Z Pre-test market evaluation of new packaged goods : a model and measurement methodology Silk, Alvin J. Urban, Glen L. HD28 .M414 no.834- 76 Bibliography: leaves 67-72. Alvin J. Silk, Glen L. Urban. 2003-04-29T04:47:58Z 2003-04-29T04:47:58Z 1977 no.834-76 http://hdl.handle.net/1721.1/1904 eng Working paper (Sloan School of Management) ; 834-76. [1], 72 leaves 786432 bytes application/pdf application/pdf MIT Alfred P. Sloan School of Management |
| spellingShingle | HD28 .M414 no.834- 76 Pre-test market evaluation of new packaged goods : a model and measurement methodology |
| title | Pre-test market evaluation of new packaged goods : a model and measurement methodology |
| title_full | Pre-test market evaluation of new packaged goods : a model and measurement methodology |
| title_fullStr | Pre-test market evaluation of new packaged goods : a model and measurement methodology |
| title_full_unstemmed | Pre-test market evaluation of new packaged goods : a model and measurement methodology |
| title_short | Pre-test market evaluation of new packaged goods : a model and measurement methodology |
| title_sort | pre test market evaluation of new packaged goods a model and measurement methodology |
| topic | HD28 .M414 no.834- 76 |
| url | http://hdl.handle.net/1721.1/1904 |