Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing

Bibliography: leaves [35-36].

Bibliographic Details
Other Authors:	Hauser, John R.
Language:	eng
Published:	Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:	HD28 .M414 no.1244-, 81
Online Access:	http://hdl.handle.net/1721.1/1998

Internet

http://hdl.handle.net/1721.1/1998