Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing
Bibliography: leaves [35-36].
| Other Authors: | |
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| Language: | eng |
| Published: |
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/1998 |
| _version_ | 1811086687160238080 |
|---|---|
| author2 | Hauser, John R. |
| author_facet | Hauser, John R. |
| collection | MIT |
| description | Bibliography: leaves [35-36]. |
| first_indexed | 2024-09-23T13:30:15Z |
| id | mit-1721.1/1998 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T13:30:15Z |
| publishDate | 2003 |
| publisher | Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/19982019-04-12T08:20:42Z Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing Hauser, John R. Wisniewski, Kenneth J. HD28 .M414 no.1244-, 81 Bibliography: leaves [35-36]. John R. Hauser, Kenneth J. Wisniewski. 2003-04-29T04:54:30Z 2003-04-29T04:54:30Z 1981 http://hdl.handle.net/1721.1/1998 eng Working paper (Sloan School of Management) ; 1244-81. 29, [7] leaves 2869879 bytes application/pdf application/pdf Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| spellingShingle | HD28 .M414 no.1244-, 81 Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing |
| title | Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing |
| title_full | Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing |
| title_fullStr | Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing |
| title_full_unstemmed | Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing |
| title_short | Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing |
| title_sort | application predictive test and strategy implications for a dynamic model of consumer response to marketing |
| topic | HD28 .M414 no.1244-, 81 |
| url | http://hdl.handle.net/1721.1/1998 |