The impact of scale and media mix on advertising agency costs

Bibliography: leaves 21-22.

Bibliographic Details
Other Authors:	Schmalensee, Richard.
Language:	eng
Published:	Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:	HD28 .M414 no.1269-, 81
Online Access:	http://hdl.handle.net/1721.1/2004

Internet

http://hdl.handle.net/1721.1/2004