The impact of scale and media mix on advertising agency costs
Bibliography: leaves 21-22.
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| Language: | eng |
| Published: |
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/2004 |
| Summary: | Bibliography: leaves 21-22. |
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