The impact of scale and media mix on advertising agency costs
Bibliography: leaves 21-22.
| Other Authors: | |
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| Language: | eng |
| Published: |
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/2004 |
| _version_ | 1826194177641152512 |
|---|---|
| author2 | Schmalensee, Richard. |
| author_facet | Schmalensee, Richard. |
| collection | MIT |
| description | Bibliography: leaves 21-22. |
| first_indexed | 2024-09-23T09:51:49Z |
| id | mit-1721.1/2004 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T09:51:49Z |
| publishDate | 2003 |
| publisher | Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/20042019-04-12T08:20:43Z The impact of scale and media mix on advertising agency costs Schmalensee, Richard. Silk, Alvin J. Bojanek, Robert. HD28 .M414 no.1269-, 81 Bibliography: leaves 21-22. Richard Schmalensee, Alvin J. Silk, and Robert Bojanek. 2003-04-29T04:54:39Z 2003-04-29T04:54:39Z 1981 http://hdl.handle.net/1721.1/2004 eng Working paper (Sloan School of Management) ; 1269-81. 35 leaves 2898612 bytes application/pdf application/pdf Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| spellingShingle | HD28 .M414 no.1269-, 81 The impact of scale and media mix on advertising agency costs |
| title | The impact of scale and media mix on advertising agency costs |
| title_full | The impact of scale and media mix on advertising agency costs |
| title_fullStr | The impact of scale and media mix on advertising agency costs |
| title_full_unstemmed | The impact of scale and media mix on advertising agency costs |
| title_short | The impact of scale and media mix on advertising agency costs |
| title_sort | impact of scale and media mix on advertising agency costs |
| topic | HD28 .M414 no.1269-, 81 |
| url | http://hdl.handle.net/1721.1/2004 |