Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

Bibliography: p. 31-32.

Bibliographic Details
Other Authors:	Hauser, John R.
Language:	eng
Published:	Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:	HD28 .M414 no.1270-, 82
Online Access:	http://hdl.handle.net/1721.1/2005

Internet

http://hdl.handle.net/1721.1/2005