Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

Bibliography: p. 31-32.

Bibliographic Details
Other Authors: Hauser, John R.
Language:eng
Published: Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:
HD28 .M414 no.1270-, 82
Online Access:http://hdl.handle.net/1721.1/2005

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