Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system

"April 1983."

Bibliographic Details
Other Authors:	Urban, Glen L.
Language:	eng
Published:	The Marking Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2003
Subjects:	HD28 .M414 no.1436-, 83 Consumers Models Marketing
Online Access:	http://hdl.handle.net/1721.1/2047

Internet

http://hdl.handle.net/1721.1/2047