Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system

Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system

"April 1983."

Bibliographic Details
Other Authors: Urban, Glen L.
Language:eng
Published: The Marking Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2003
Subjects:
HD28 .M414 no.1436-, 83
Consumers Models
Marketing
Online Access:http://hdl.handle.net/1721.1/2047

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