Towards a theory of service innovation : an inductive case study approach to evaluating the uniqueness of services

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2005.

Bibliographic Details
Main Author: Mansharamani, Vikram, 1974-
Other Authors: Michael Cusumano.
Format: Thesis
Language:en_US
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/28828