Towards a theory of service innovation : an inductive case study approach to evaluating the uniqueness of services

Towards a theory of service innovation : an inductive case study approach to evaluating the uniqueness of services

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2005.

Bibliographic Details
Main Author:	Mansharamani, Vikram, 1974-
Other Authors:	Michael Cusumano.
Format:	Thesis
Language:	en_US
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/28828

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