Three essays in marketing

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, February 2005.

Bibliographic Details
Main Author: Shin, Jiwoong, 1971-
Other Authors: Duncan Simester.
Format: Thesis
Language:en_US
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/28831