Strategic metrics for product development at Ford Motor Company

Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2000.

Bibliographic Details
Main Author: Majumder, Arpita (Arpita P.), 1970-
Other Authors: John R. Hauser.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/29210