Trust-based marketing on the Internet : design and implementation of algorithms for a GM customer advocacy site

Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2005.

Bibliographic Details
Main Author:	Kao, Stephen (Stephen J.)
Other Authors:	Glen Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2006
Subjects:	Electrical Engineering and Computer Science.
Online Access:	http://hdl.handle.net/1721.1/33308

Internet

http://hdl.handle.net/1721.1/33308