A "go to market" strategy : enabling P&G profitable share growth through streamlined logistics

A "go to market" strategy : enabling P&G profitable share growth through streamlined logistics

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Chemical Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2002.

Bibliographic Details
Main Author: Koenigs, Leslie E. (Leslie Erin), 1973-
Other Authors: Donald B. Rosenfield and David Simchi-Levi.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2006
Subjects:
Sloan School of Management.
Chemical Engineering.
Leaders for Manufacturing Program.
Online Access:http://hdl.handle.net/1721.1/34721

Internet

http://hdl.handle.net/1721.1/34721

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