Leverage viral growth inherent in mobile peer-to-peer telematics to strategic advantage

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2004.

Bibliographic Details
Main Author: Bue, Erik C. (Eric Christophe), 1973-
Other Authors: Charles H. Fine and David Reed.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2006
Subjects:
Online Access:http://hdl.handle.net/1721.1/34747