Leverage viral growth inherent in mobile peer-to-peer telematics to strategic advantage
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2004.
Main Author: | Bue, Erik C. (Eric Christophe), 1973- |
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Other Authors: | Charles H. Fine and David Reed. |
Format: | Thesis |
Language: | eng |
Published: |
Massachusetts Institute of Technology
2006
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Subjects: | |
Online Access: | http://hdl.handle.net/1721.1/34747 |
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