15.810 Introduction to Marketing, Fall 2001

15.810 Introduction to Marketing, Fall 2001

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core cou...

Full description

Bibliographic Details
Main Author: Blackwood, Rosa M.
Language:en-US
Published: 2001
Subjects:
competition
customer orientation
marketing
distribution policy
advertising
pricing
product strategy
Online Access:http://hdl.handle.net/1721.1/35274

Internet

http://hdl.handle.net/1721.1/35274

Similar Items