15.810 Introduction to Marketing, Fall 2001
This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core cou...
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| Language: | en-US |
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2001
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| Online Access: | http://hdl.handle.net/1721.1/35274 |