15.810 Introduction to Marketing, Spring 2004

15.810 Introduction to Marketing, Spring 2004

15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A va...

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Bibliographic Details
Main Author: Hauser, John R.
Language:en-US
Published: 2004
Subjects:
marketing ideas
product strategy
advertising
communications, promotion, distribution
price
pricing
customer needs
company skills
competition
collaborators
context in marketing and product development
5C's
financial services
consumer products
software
auto-mobiles
airline services
not-for-profit eye clinics
e-commerce
Online Access:http://hdl.handle.net/1721.1/36826

Internet

http://hdl.handle.net/1721.1/36826

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