15.810 Introduction to Marketing, Spring 2004
15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A va...
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| Language: | en-US |
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2004
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| Online Access: | http://hdl.handle.net/1721.1/36826 |
| _version_ | 1811070835012665344 |
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| author | Hauser, John R. |
| author_facet | Hauser, John R. |
| author_sort | Hauser, John R. |
| collection | MIT |
| description | 15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. |
| first_indexed | 2024-09-23T08:42:21Z |
| id | mit-1721.1/36826 |
| institution | Massachusetts Institute of Technology |
| language | en-US |
| last_indexed | 2024-09-23T08:42:21Z |
| publishDate | 2004 |
| record_format | dspace |
| spelling | mit-1721.1/368262019-09-13T01:08:06Z 15.810 Introduction to Marketing, Spring 2004 Introduction to Marketing Hauser, John R. marketing ideas product strategy advertising communications, promotion, distribution price pricing customer needs company skills competition collaborators context in marketing and product development 5C's financial services consumer products software auto-mobiles airline services not-for-profit eye clinics e-commerce 15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. 2004-06 15.810-Spring2004 local: 15.810 local: IMSCP-MD5-de67a7c5afb6badbcb1ca7e2b5afdd4f http://hdl.handle.net/1721.1/36826 en-US Usage Restrictions: This site (c) Massachusetts Institute of Technology 2003. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license"). The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions. text/html Spring 2004 |
| spellingShingle | marketing ideas product strategy advertising communications, promotion, distribution price pricing customer needs company skills competition collaborators context in marketing and product development 5C's financial services consumer products software auto-mobiles airline services not-for-profit eye clinics e-commerce Hauser, John R. 15.810 Introduction to Marketing, Spring 2004 |
| title | 15.810 Introduction to Marketing, Spring 2004 |
| title_full | 15.810 Introduction to Marketing, Spring 2004 |
| title_fullStr | 15.810 Introduction to Marketing, Spring 2004 |
| title_full_unstemmed | 15.810 Introduction to Marketing, Spring 2004 |
| title_short | 15.810 Introduction to Marketing, Spring 2004 |
| title_sort | 15 810 introduction to marketing spring 2004 |
| topic | marketing ideas product strategy advertising communications, promotion, distribution price pricing customer needs company skills competition collaborators context in marketing and product development 5C's financial services consumer products software auto-mobiles airline services not-for-profit eye clinics e-commerce |
| url | http://hdl.handle.net/1721.1/36826 |
| work_keys_str_mv | AT hauserjohnr 15810introductiontomarketingspring2004 AT hauserjohnr introductiontomarketing |