15.810 Introduction to Marketing, Spring 2004
15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A va...
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| Format: | Learning Object |
| Language: | en-US |
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2004
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| Online Access: | http://hdl.handle.net/1721.1/36826 |