An empirical study of long-run impact of Internet advertising on consumer response behavior

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2006.

Bibliographic Details
Main Author:	Kannan, Raghavan
Other Authors:	Duncan Simester.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2007
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/37121

Internet

http://hdl.handle.net/1721.1/37121