An empirical study of long-run impact of Internet advertising on consumer response behavior

An empirical study of long-run impact of Internet advertising on consumer response behavior

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2006.

Bibliographic Details
Main Author: Kannan, Raghavan
Other Authors: Duncan Simester.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2007
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/37121

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