Money, beer, and toys : essays on consumer decision making

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2006.

Bibliographic Details
Main Author: Lee, Leonard Whee-Chuen Lee-Loon Lee
Other Authors: Dan Ariely.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/1721.1/37252